How CROSSNET doubles its opt-in rates with Amped

Learn how CROSSNET utilizes Amped to easily build beautiful, on-brand popups and design a targeted global marketing strategy.

2x

increase in email and SMS opt-in rates

$250,000

projected additional revenue for 2024

40%

reduced cost per lead

Co-Founder and CMO at CROSSNET

Chris Meade

“It took us one afternoon to get set up with Amped and double our opt-in rates. This single investment will bring in hundreds of thousands of dollars over the next year. We’re very thankful for Amped — it’s been a great tool.”

“It took us one afternoon to get set up with Amped and double our opt-in rates. This single investment will bring in hundreds of thousands of dollars over the next year. We’re very thankful for Amped — it’s been a great tool.”

Chris Meade

Co-Founder and CMO at CROSSNET

About

CROSSNET is the world's first four-way volleyball net and America’s fastest-growing backyard game. Played in over 1 million households to date, viral demand for CROSSNET has led to a lucrative presence online and in 5,000+ retail stores worldwide. 

CROSSNET is the world's first four-way volleyball net and America’s fastest-growing backyard game. Played in over 1 million households to date, viral demand for CROSSNET has led to a lucrative presence online and in 5,000+ retail stores worldwide. 

About

Challenge

CROSSNET dealt with too many ineffective, overpriced popup tools

Chris Meade, Co-Founder and CMO at CROSSNET, used to cycle through various popup providers, searching for the best way to drive list growth. Unfortunately, most options offered limited customization — generating lackluster designs that failed to engage CROSSNET’s global audience. This poor popup performance simply couldn’t justify the steep monthly cost of the tools. 

The lean CROSSNET team was tired of the trial and error. So, they set two strict criteria for the next platform they would try: 

  1. Superior, on-brand design options
  2. The ability to capture more shopper data

Seeking that perfect popup tool eventually led Chris to a conference, where he learned about Amped firsthand and fell in love with it.

Chris Meade, Co-Founder and CMO at CROSSNET, used to cycle through various popup providers, searching for the best way to drive list growth. Unfortunately, most options offered limited customization — generating lackluster designs that failed to engage CROSSNET’s global audience. This poor popup performance simply couldn’t justify the steep monthly cost of the tools. 

The lean CROSSNET team was tired of the trial and error. So, they set two strict criteria for the next platform they would try: 

  1. Superior, on-brand design options
  2. The ability to capture more shopper data

Seeking that perfect popup tool eventually led Chris to a conference, where he learned about Amped firsthand and fell in love with it.

CROSSNET dealt with too many ineffective, overpriced popup tools

Challenge

Co-Founder and CMO at CROSSNET

Chris Meade

“We were tired of switching popup providers over the years. Some required coding experience. Others had very rigid customization options that didn’t stand out. We couldn’t afford to pay $2,000 a month for something like that.”

“We were tired of switching popup providers over the years. Some required coding experience. Others had very rigid customization options that didn’t stand out. We couldn’t afford to pay $2,000 a month for something like that.”

Chris Meade

Co-Founder and CMO at CROSSNET

Solution

Amped helps CROSSNET build beautiful branded popups backed by A/B testing‍

By implementing Amped, CROSSNET leveled up popup performance almost immediately. Our no-code builder empowered Chris with both ease of use and seemingly endless customization options. In minutes, CROSSNET created a visually appealing, on-brand popup to capture new signups and valuable shopper data. 

Amped’s integration with Fondue, a CashBack provider, further enhanced our value for the CROSSNET team. 

Even with the baseline benefits of Amped, Chris highlights our one-click A/B testing as the greatest value-add to CROSSNET’s targeted marketing. For instance, as countless shoppers prepped for the summer, Chris debated whether popups should show CROSSNET played on grass or at a beach. Split tests showed the grass popup won in the U.S., while the beach popup won in Australia — likely due to seasonality.

As CROSSNET continues to scale worldwide, this depth of insight is crucial to target audiences effectively.

By implementing Amped, CROSSNET leveled up popup performance almost immediately. Our no-code builder empowered Chris with both ease of use and seemingly endless customization options. In minutes, CROSSNET created a visually appealing, on-brand popup to capture new signups and valuable shopper data. 

Amped’s integration with Fondue, a CashBack provider, further enhanced our value for the CROSSNET team. 

Even with the baseline benefits of Amped, Chris highlights our one-click A/B testing as the greatest value-add to CROSSNET’s targeted marketing. For instance, as countless shoppers prepped for the summer, Chris debated whether popups should show CROSSNET played on grass or at a beach. Split tests showed the grass popup won in the U.S., while the beach popup won in Australia — likely due to seasonality.

As CROSSNET continues to scale worldwide, this depth of insight is crucial to target audiences effectively.

Amped helps CROSSNET build beautiful branded popups backed by A/B testing‍

Solution

Co-Founder and CMO at CROSSNET

Chris Meade

“With Amped, we got set up in 15 minutes, much faster than I could’ve expected. The team already knew our brand and what assets to use. They made integrating our existing tools simple with hands-on support.”

“With Amped, we got set up in 15 minutes, much faster than I could’ve expected. The team already knew our brand and what assets to use. They made integrating our existing tools simple with hands-on support.”

Chris Meade

Co-Founder and CMO at CROSSNET

Results

Thanks to Amped, CROSSNET projects $250,000 in additional revenue

Since partnering up with Amped, the CROSSNET team enjoys user-friendly, high-performing popups, which have led to tremendous results: 

  • 2x increase in email and SMS opt-in rates
  • $250,000 projected additional revenue for 2024
  • Reduced cost per lead by 40%

According to Chris, his experience with Amped illustrates that even small changes — such as optimizing popup performance — can lead to substantial revenue increases. For brands looking to drive more sales and signups for minimal effort, he recommends Amped as a seamless, cost-effective solution.

Since partnering up with Amped, the CROSSNET team enjoys user-friendly, high-performing popups, which have led to tremendous results: 

  • 2x increase in email and SMS opt-in rates
  • $250,000 projected additional revenue for 2024
  • Reduced cost per lead by 40%

According to Chris, his experience with Amped illustrates that even small changes — such as optimizing popup performance — can lead to substantial revenue increases. For brands looking to drive more sales and signups for minimal effort, he recommends Amped as a seamless, cost-effective solution.

Thanks to Amped, CROSSNET projects $250,000 in additional revenue

Results

Co-Founder and CMO at CROSSNET

Chris Meade

“Amped has set us up to start creating higher-quality work than what we could do on our own. As somebody who is not a design expert, I can easily go into the tool and make something that fits our brand — all within a matter of a few clicks.” 

“Amped has set us up to start creating higher-quality work than what we could do on our own. As somebody who is not a design expert, I can easily go into the tool and make something that fits our brand — all within a matter of a few clicks.” 

Chris Meade

Co-Founder and CMO at CROSSNET

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