How ALOHA achieved a 12% email opt-in rate with Amped

ALOHA offers customers a happier path to health through organic, plant-based protein bars, drinks, and powders. The brand partnered with Amped to create popups that both convert more subscribers and maintain their thoughtful branding and web design.

Since launching in 2017, ALOHA’s marketing team has tried countless tools:

• Integrated popups
• Automated SMS opt-ins
• Streamlined A/B testing

However, none of these solutions — especially when it came to popups — were well-rounded enough. Anna Ridle, Manager of Lifecycle Marketing at ALOHA, explains:

For instance, one of Anna’s greatest pain points was lack of design and customization options, since ALOHA has a specific branding guide that she strives to adhere to. However, even after discovering a promising popup with great visuals and A/B testing, the tool struggled to push SMS signups to Klaviyo — meaning Anna could not segment any of this newfound customer data. 

ALOHA ultimately needed a popup solution that would deliver on all fronts: from aesthetics to foolproof integrations. Luckily, Anna soon found Amped, which empowers her to design and deploy popups that are true to the ALOHA brand while still offering impressive functionality and ROI.

Since onboarding with Amped, Anna and the ALOHA team have loved three major benefits of our popup solution: 

Benefit #1: Amped offers any customization ALOHA could need

From day one, Anna was thrilled to be able to customize everything she wanted, from the size and placement of the popup to the colors of buttons and hovers. At last, she could ensure the ALOHA brand experience followed the customer from start to finish. Plus, the Amped editor is designed for intuitive navigation, so Anna could immediately jump right in. Zero code needed. 

To start, she customized and deployed a welcome popup, allowing visitors to claim discounts based on what they’re shopping for. This tactic has boosted CVR for ALOHA in the past — and with Amped’s pre-designed popup templates that are proven to convert, that metric was bound to see an extra lift. 

Benefit #2: Opting in through an Amped popup is functionally seamless

The next project Anna tackled was an SMS popup that prompts visitors to enter their phone numbers for weekly promotional texts. This campaign had already performed well for ALOHA, explains Anna. But, thanks to Amped, the SMS opt-in process functioned without a hitch — something past popup solutions had repeatedly struggled with. 

Benefit #3: Amped offers unmatched client support

Even with the many benefits of our tech, Anna emphasizes that what really stood out was the level of client support we offered at every step. The ALOHA team was able to dream up a perfectly branded popup, create it in Amped, and when they needed that extra push in the Amped editor to dial it all in, the Amped team was there to quickly help get the popup experience perfect.

Before working with Amped, Anna was chasing the industry-leading email opt-in rate of 12%. Now, thanks to Amped, the ALOHA team has hit that goal and much more. Take a look at some of the results so far: 

• 12% email opt-in rate
• 6% SMS opt-in rate (up from 3%)
• 72% SMS list growth over the first six months

Looking ahead, Anna says she has only begun to scratch the surface of Amped’s capabilities. She cannot wait to explore all of the functions and insights our partnership can offer ALOHA — from innovative campaign ideas by the Amped team to A/B testing acquisition-offer landing pages.